Andrea Lau and Sam Chan, co-founders of Kinks Lab, seamlessly transitioned from architects to founding their jewelry label in 2021. Despite entering the fashion jewelry industry with no prior knowledge, they gained invaluable expertise through a metalsmith incubation program by Chow Tai Fook Jewellery Group. With a foundation in spatial acumen and refined 3D modeling skills, their jewelry transcends mere ornamentation, embodying a narrative of experimentation that prioritizes user experience.